FMCG Sector

 FMCG Sector (Fast Moving Consumer Goods) is the 4th Largest Sector in the Indian Economy. India is expected to be the 5th Largest FMCG Market.

FMCG Sector has 3 main Segments: as shown in Picture


FMCG Sector's Market Share in Segments:

  • Household & Personal Care - 50%
  • HealthCare - 31%
  • Food & Beverage - 19%

FMCG Sector Market in India :

  • FMCG market is estimated to grow by $220 Billion in 2025 with a CAGR of 15%.
Revenue Trend of FMCG Sector:


The revenue trend in FMCG Sector is grown by 22% from 2016 to 2020.

Revenue Breakup of 2020 -as shown in the below picture:


As shown above picture Revenue of 2020 in FMCG Sector is Breakup into -

  • Rural - 45%
  • Urban - 55%
*Revenue trend in Rural India is faster than Urban India from last few years.

Online FMCG Market:

Many FMCG companies like Marico, HUL, ITC, Dabur, Godrej Consumer Products are focused on E-commerce Sales through E-commerce platforms like Dunzo, BigBasket, Flipkart, Amazon etc.

In the 4th Quarter of FY21 Total FMCG E-commerces sales were :
  • HUL - 6%
  • Marico - 8%
  • Dabur - 5%
  • ITC - 5%
  • Godrej - 4%
The Growth of Online Users is estimated to be 200 million by 2020 from 2017 - as shown in the below picture :


As above estimated Online Users & also estimated the Growth of Online FMCG Market is shown in the below picture:


  • The online FMGC Market is estimated to grow by $65 Billion in 2022 from $20 Billion in 2017 with a CAGR of 27%.
  • According to Accenture India, Large FMCG Company's e-commerce share has reached 7-8% in the country.
Government Initiatives :

  • The Government introduced SETU Scheme to encourage young entrepreneurs with an investment of  $163.73 million.
  • FDI investment is allowed 100% in Food Processing & single-brand retail & 51% in multi-brand retail.
FDI inflow in FMCG Sector from April 2000 to June 2021 was $18.59 Billion.




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